You find that most of the companies understand the importance of search when it comes to attracting people to their websites. You should also know that having a lot of people visiting your site does not mean a lot when they are not the right people. What is more annoying is investing in a quality website, sorting out your SEO as well as creating exciting content and you don’t seem to reap the benefits. This should not worry you anymore because several signs will tell you that your traffic quality is poor and you need to adjust. Read more now for the signs that you might be having poor quality traffic.
The first thing is time spent on your site. For instance, when someone arrives on your homepage and leaves without looking deeper into your site, it is an indication of wrong viewers. It is essential to note that this is something that you can analyze further using bounce rate, time spent on your site and the average number of page views. But don’t rule out the possibility that there is a reason why this might be happening. For instance, your messaging might be off, or your site does not explain itself properly. For that matter, you should revisit your strategies and refocus on your SEO efforts so that you can attract the right people.
Also, we also have when the visitors are arriving at your site using the wrong keywords. In this case, it is advisable that you keep close table on the keywords that are used to find your site because it could be that you are ranking on wrong terms. This might also because the wrong page is ranking for the keyword that you are using and this will make your visitors land on an irrelevant page different from what they are looking for. For that matter, you will have to hire the best SEO services so that they can help you in correcting the issue with keywords making the clients find what they are looking for.
Last but not least, we have poor conversion rates. It is true that there are businesses that invest a lot of money in SEO but still don’t make any sales which are because they fail to convert visitors into customers. You should know that conversion rate is your best shot of determining the quality of traffic. In this case, when you realize that the conversion rate continues to be low, you should make sure that you contact an SEO firm of conversion rate optimization so that they can correct the mistakes.